Partnerships Consultancy for B2B SaaS and tech businesses preparing to scale partnerships

Helping you optimise partners as a growth channel.

We work with scaling B2B businesses across the UK and US to design new growth channels and partnership ecosystems - turning networks into pipeline.

Book a call
Megan Youde
Megan Youde Founder
Megan Youde
Megan Youde
Founder, Partnered Works

I've spent the last decade building and scaling partnerships functions across B2B SaaS - from first-hire to fully operational programmes generating real revenue. Partnered Works exists because companies are moving to partner-first scaling. We ensure you're set up to succeed.

The Market Right Now

The economics of growth have shifted. Partners are the answer.

+14%↑

Customer acquisition costs rose through 2025, while overall growth slowed across B2B SaaS.

£150↓

Per customer via referral - compared to £802 for paid search and £480–£942 for organic and SEO.

40%

Of new ARR across B2B SaaS now comes from existing customers - over 50% for companies above £/$50M ARR.

Why Partnerships

Anywhere you need your business to go, partners are already there.

Partners give you access to existing networks of leads. Tens of thousands of companies hold relationships with your ideal customer profile - you just need a way in. That's where we work.

01

Trust transfers

Partner networks already trust their recommendations. You inherit that trust - leads close 60% more often than cold pipeline.

02

Pay per conversion

Unlike paid ads, you only pay when a customer converts. Runway used efficiently, CAC lowered substantially.

03

Higher intent, longer LTV

Customers arrive with context. They understand the value before they convert - and they stay longer because of it.

04

Distribution at scale

For international expansion, new acquisition channels, or proving commercial viability - partnerships compress timelines.

Services

The right engagement for where you are.

Partnership Readiness
£4,500

For B2B SaaS businesses preparing to make their first partnerships hire or scale an existing function.

  • Full audit across 6 partnership readiness dimensions
  • Scored assessment with honest, clear findings
  • A tangible, ready to action report with recommendations
  • 1hr readout call to walk through findings together

Most clients use this to brief their first partnerships hire - or to decide whether now is the right moment to invest.

Book a discovery call
Partner Programme Build
From £6,500

For businesses ready to build their partnerships function from the ground up - properly.

  • Ideal partner profile (IPP) and partner criteria
  • Programme structure, tiers and incentive design
  • Partner onboarding and enablement framework
  • KPIs, reporting structure and success metrics
  • A complete playbook your team can run with from day one

You'll finish this engagement with a partnerships function that's built to generate real revenue.

Book a discovery call
Fractional Head of Partnerships
From £3,500/month

For businesses that need senior partnerships leadership without the cost of a full time hire.

  • Ongoing strategic oversight of your partnerships function
  • Stakeholder alignment and cross-functional support
  • Partner pipeline development and relationship management
  • Regular reporting and performance reviews

Think of it as having a Head of Partnerships in your corner, without the overhead.

Book a discovery call
Testimonials

"Meg is one of the most knowledgeable partnerships professionals I've ever worked with. What sets her apart is the level of detail and data-driven thinking she brings. She fully considered my approach, aims, and reservations, and delivered a plan that was structured, varied, and tailored specifically to my business.

She's incredibly transparent, but what makes it valuable is the context she provides around her thinking. That time spent mapping things out will either help you launch a sustainable, lucrative channel - or prevent a potential failure if Meg spots issues or reasons not to launch.

An absolute pleasure to work with. My advice to any founder or CRO considering working with her? Do it."

Sam
Partnerships Lead, Genie AI (formerly Tide)
Let's Work Together

We make sure partnerships actually work commercially - before companies invest in them.

Book a discovery call

Tell us where you're trying to get to. We'll tell you whether partnerships can get you there faster.

Schedule 30 minutes
Or email us directly contact@partneredworks.com →